If you have just completed placing the finishing touches on your independent film, do not forget that you are not done yet. Unless you want your film to languish forever unseen in your studio, you also have to take the necessary steps to ensure that the marketing and distribution component of your independent film’s release is done correctly.
Remember that while self-distribution and self-marketing has its merits, working with a professional marketing and distribution company is, often, still the most effective method to secure your financial investment and ensure that your creative vision is seen by your target audience. Here are some of our top tips that you need to keep in mind if you are working on the marketing and distribution of your independent film.
First, make sure that you set a schedule that you will actually follow. Timing is essential in the film industry, so make sure that your marketing campaigns are actually in motion well before the scheduled release of your film. This means that you have to open social media pages and start reaching out to influencers, bloggers, and relevant organizations. Create a press kit that you will also need to upload to your website and/or social media pages.
Second, create the most compelling trailer possible. If you have the resources for it, hire a professional trailer editor. Remember that this will be the first thing that a potential audience will see about your work, so you need to make it count. You also need to start your key art creation. Again, working with a professional is highly recommended. There are digital artists and designers that offer exemplary services at very reasonable rates.
Finally, determine if you will be using paid advertisement platforms. Choose the platforms which are most likely to be accessed by your intended audience. Customize your advertisements depending on the platform where it will be located. Some filmmakers opt to plan premiere parties and events to create buzz for their work - this is something that you might want to look into. Ensure that you maintain constant communication and engagement with fans.