One of the most important lessons that independent filmmakers need to learn is that the work does not stop with the creation process. Marketing an independent film should your top priority if you want to make the most of the financial and time investment that you have put into your film. As the marketing experts say, think like a blockbuster and work like an indie.
Often, the advertising and marketing budget of many independent films is more than twice or even triple their production budget. You will need to make use of as many partners as you possible can to reach your intended audience and target numbers. And when you do make it successful, the returns (in terms of profit and self-fulfillment) will be worth all the effort. Here are some of the top benefits of good marketing for the success of your independent film.
Build a Following
Marketing, especially through social media platforms, allows independent filmmakers to engage with their audience directly. By effectively using all possible marketing techniques and strategies, filmmakers will not only be able to market their end product to the end users, they will also be able to build a following that will see them through their future projects.